ECOnGOOD Business Canvas: Designing Prosperity for People, Planet & Profit

Most business models are built around one outcome: profit. But what if success could also mean healthier communities, thriving employees, empowered partners, and a regenerative relationship with nature?The EBC introduces a new way to design and evaluate business models — one that prioritizes the common good without sacrificing economic success. Created in 2022 by Isabella Klien and a team of Austrian and German consultants specialized in values-based organizational development, the EBC builds on Osterwalder’s Business Model Canvas while expanding far beyond customers and revenue streams.